CEO: Peloton Struggles to Shift Consumer Perception Despite Rebranding
PTONPeloton(PTON) PYMNTS.com·2024-08-31 05:59

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers.During last week’s fourth-quarter earnings call, Interim Co-CEO Karen Boone addressed this topic.“I’d say there are still a lot of people who think about us as a bike and/or cardio company,” Boone said. “We have 16 modalities, but not everyone knows all the modalities we have. We’re really excited about ...