Ulta Beauty Store Sales Hit by Increased Competition and Market Shifts
ULTAUlta Beauty(ULTA) PYMNTS.com·2024-08-31 00:44

Amid escalating competitive pressures, Ulta Beauty is facing a challenging retail environment that impacted its store performance in the second quarter, according to earnings results.Although the beauty sector remains strong, the rapid influx of new competitors has challenged Ulta’s ability to sustain its market share, particularly in the prestige beauty category.During the company’s second-quarter earnings call Thursday (Aug. 29), CEO Dave Kimbell discussed the situation after net sales increased by 0.9%, ...