Alexe Marcel Guess?, Inc. (NYSE:GES) Q2 2024 results were optically ok, with top-line growth, but much worse when looking under the hood, particularly at comparable retail sales. The brand's margins are decreasing thanks to a combination of operational leverage and more investments in marketing. The comparable figures, especially regarding market fit, concern me the most. It is true that Guess? is not a value brand and that; therefore, the economy can make some dent, but I prefer to look at the issue from a ...