Digital Transactions Now 37% of Nordstrom's Total Sales, CEO Says
JWNNordstrom(JWN) PYMNTS.com·2024-08-28 07:47

Digital sales are climbing steadily at Nordstrom, and displaying a consistent upward trajectory.During the company’s second-quarter earnings call Tuesday (Aug. 27), CEO Erik Nordstrom said digital sales increased 6.2%, accounting for 37% of total sales and the fifth consecutive quarter of improvement.“As we have shared previously, growing the digital customer journey is a key part of our strategy to drive Nordstrom banner growth,” Erik Nordstrom said during the earnings call. “In April, we successfully laun ...