Starbucks Turns to Pumpkin Spice Lattes to Perk Up Sales
SBUXStarbucks(SBUX) PYMNTS.com·2024-08-24 16:00

As Starbucks struggles with comparable sales declines, the coffeehouse giant is evidently asking, “Maybe the Pumpkin Spice Latte will fix it?”The brand announced this week that the drink would be available Thursday (Aug. 22), marking the earliest yet return of the fan favorite, in addition to other returning fall menu items and its new Iced Apple Crisp Nondairy Cream Chai.“Since its debut in 2003 the Pumpkin Spice Latte continues to be Starbucks most popular seasonal beverage and is enjoyed by customers aro ...