IZEA Report Finds 85% of China Consumers Have Purchased Products After Seeing Influencers Use Them

ORLANDO, Fla., Aug. 22, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 China edition of its research report, "Trust in Influencer Marketing," today. The report is based on Chinese consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. The survey found that social shopping is far more accepted in China than in the United States. 92% of ...