How Ford Is Retooling Its Electric Vehicle Plans
FFord Motor(F) Investopedia·2024-08-22 04:25

Key TakeawaysFord on Wednesday said it had canceled plans for a three-row all-electric SUV as part of a reshuffling of its electric vehicle roadmap.The automaker also pushed back the production of a new electric pickup truck.CFO John Lawler pointed to pricing and margin compression as factors in the decision. Ford Motor Company (F) is reworking its electric vehicle (EV) plans amid tough competition from local and foreign rivals and price pressures. The automaker said on Wednesday it was nixing plans to deve ...