Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement
SCORcomScore(SCOR) GlobeNewswire News Room·2024-08-21 20:59

CHICAGO, Aug. 21, 2024 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting, and evaluating media across platforms. Users of the Basis advertising automation platform can now easily access Comscore’s deep person-level in ...