YouTube takes on TikTok Shop with expanded Shopify partnership
SHOPShopify(SHOP) TechCrunch·2024-08-21 00:00

As TikTok Shop gains traction, YouTube is expanding its partnership with Shopify to onboard more brands for its YouTube Shopping affiliate program, the company announced on Tuesday. The expanded partnership means creators will get access to thousands of new brands to tag in their shopping videos, marking a significant increase from the few hundred brands they currently have access to.As part of the expansion, all eligible Shopify Plus and Advanced merchants in the U.S. can now sign up for the Shopping affil ...