Zumiez Inc.'s (ZUMZ) customer-centric approach, brand innovation and localized merchandising have positioned it strongly in the market. With strategic investments in technology and omnichannel capabilities, the company has successfully improved customer shopping experiences and driven sales growth. Improved gross margins in first-quarter 2024 and positive trends in North America highlight the effectiveness of its operations. Looking ahead, Zumiez's careful store expansion and focus on profitability set a pr ...