Starbucks Has Lost Its Way (Again) And Founder Howard Schultz Knows Why
SBUXStarbucks(SBUX) Forbes·2024-08-17 05:50

Starbucks Has Lost Its Way (Again) And Founder Howard Schultz Knows WhygettyThe brand that popularized modern coffee culture and grew into the second-largest restaurant chain in the world (after McDonald’s) finds itself at a familiar crossroads, coping with a familiar boardroom melodrama. The latest crisis at Seattle-based Starbucks began with three consecutive quarters of disappointing results, including declining same-store sales and earnings in its two most recent quarters. The recent revenue misses are ...