Candy Maker Mars Buys Pop-Tarts, Pringles Maker Kellanova for Nearly $36 Billion
KKellogg(K) Investopedia·2024-08-14 21:41

KEY TAKEAWAYS Candy giant Mars has agreed to acquire Pop-Tarts and Pringles maker Kellanova for a total enterprise value of $35.9 billion in what would be the biggest M&A transaction this year. A deal by Mars for Kellanova, which was spun out of cereal-focused Kellogg last year, would expand the privately held firm's access to snack foods. The deal would be the largest in the food space since Kraft merged with Heinz in 2015, according to Dealogic. Candy giant Mars has agreed to acquire Pop-Tarts and Pringle ...