The Trade Desk : Premium Digital Ad Demand Fuels Record Growth
TTDThe Trade Desk(TTD) MarketBeat·2024-08-12 21:05

The Trade Desk Inc. NASDAQ: TTD is the largest independent demand-side platform (DSP) for advertising buyers. Its self-service, cloud-based advertising technology (AdTech) platform, Kokai, enables advertisers and agencies to programmatically manage digital advertising campaigns across various channels, including video, display, audio, and connected TV (CTV).The Trade Desk is thriving from the recovery in demand-side digital advertising, which accommodates ad buyers. The supply side continues to struggle, as ...