Redfin CEO promises to ‘drink our own urine' if mortgage rates don't fall
RDFNRedfin(RDFN) TechCrunch·2024-08-11 04:58

He really said that: When asked about the company’s “Plan B” if mortgage rates don’t fall, Redfin CEO Glenn Kelman responded, “Plan B is to drink our own urine or our competitors’ blood, stay in the foxhole.”This wasn’t at some informal, off-the-record gathering. It was on Redfin’s second quarter earnings call, the kind of call where executives usually stick to blandly optimistic platitudes — a call that gets transcribed on investor relations websites. The real estate website’s earnings were better than ex ...