Life Time is creating its own pickleball as the sport booms
Life Time (LTH) CNBC·2024-08-09 21:00
Tired of playing with pickleballs he found inconsistent in bounce and durability, Life Time's founder and CEO Bahram Akradi decided to take matters into his own hands. On Friday, the upscale fitness and lifestyle company announced it has created what it dubs "the ultimate pickleball." Life Time will debut the ball exclusively at the company's clubs later this month. "This was a problem with the sport and it needed to be solved, so we basically stepped in and solved it," Akradi said. Akradi has gone all in o ...