Hasbro's Q2 2024: Digital Dominance Amid Traditional Toy Challenges
HASHasbro(HAS) Seeking Alpha·2024-08-09 02:06

txking Introduction Back in 2016, I wrote about Hasbro, Inc. (NASDAQ:HAS) shifting its brand strategy, as the storied but ever-evolving company strove to stay relevant in an increasingly fluid marketplace and initiated my coverage with a "Buy" rating. The piece focused on the firm's acquisition of Boulder Animation to expand its reach beyond just toys into digital gaming and entertainment. This was part of a larger strategy to become a force in all areas of entertainment, not just for kids but for all audie ...