Google, Meta hatched secret deal to target teens on YouTube with Instagram ads: report
GOOGAlphabet(GOOG) New York Post·2024-08-09 00:59

Google and Meta reportedly struck a secret deal to target underage YouTube users with advertisements that promoted rival service Instagram – breaking the online search giant’s own ad rules, according to a bombshell report Thursday. The Instagram ad campaign was aimed at YouTube users who were classified as “unknown” in Google’s ad system and designed to appeal to users aged 13 to 17, the Financial Times reported, citing internal documents and people familiar with the matter. 4 The Instagram ads ran on You ...