Google and Meta Reportedly Had 'Secret Deal' To Target Ads To Teens
Alphabet(GOOG) Investopedia·2024-08-08 23:50
KEY TAKEAWAYSAlphabet's Google and Meta Platforms had a "secret deal" to target Instagram advertisements to teenagers on YouTube, according to the Financial Times.Google had a marketing project aiming to pull 13- to 17-year-old YouTube users into Meta's Instagram, circumventing the search giant's rules barring personalized ads to those under 18, the FT said.The companies had a pilot marketing program in Canada between February and April, and then had a trial in the U.S. in May, with plans to expand internat ...