Yum Brands' Acquisitions Build a Digital Foundation for AI Advancements
YUMYum!(YUM) PYMNTS.com·2024-08-07 02:15

As Yum Brands aims to be a “leading global digital restaurant company,” per CEO David Gibbs, the quick-service restaurant (QSR) giant is tapping its tech acquisitions to create a unified eCommerce ecosystem on which to layer artificial intelligence (AI) capabilities to drive sales and productivity.The company, which owns KFC, Pizza Hut, Taco Bell and Habit Burger Grill, shared Tuesday (Aug. 6) on a call discussing its second-quarter 2024 financial results how it is approaching its ambitious digital goals.“T ...