On International Beer Day, Heineken® says you can forget about the beer
HEINYHeineken(HEINY) GlobeNewswire News Room·2024-08-02 15:00

AMSTERDAM, Aug. 02, 2024 (GLOBE NEWSWIRE) -- This International Beer Day, Heineken® has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together. "Want to grab a beer? ¿Te apetece una cerveza? On va boire une bière?" - recognised the world over as a "catch all phrase" for getting together, Heineken® doesn't mind if in the end you forget about the beer; as long as you are prioritising socialising. With sociabil ...