Category Leaders Outbrain and Teads to Merge, Creating an Independent End-to-End Advertising Platform for the Open Internet
Outbrain (OB) GlobeNewswire News Room·2024-08-01 20:02
Highlights: Outbrain will acquire Teads in an approximately 725 million upfront cash and 105 million of convertible preferred equity.The combination will create one of the largest open internet advertising platforms, differentiated by its ability to drive outcomes for awareness, consideration, and performance objectives — across CTV, web and mobile apps.The two companies will bring together ...