Category Leaders Outbrain and Teads to Merge, Creating an Independent End-to-End Advertising Platform for the Open Internet
OBOutbrain (OB) GlobeNewswire News Room·2024-08-01 20:02

Highlights: Outbrain will acquire Teads in an approximately 1billiontransaction,consistingof1 billion transaction, consisting of 725 million upfront cash and 25milliondeferredcash,35millionsharesofcommonstockofOutbrain,and25 million deferred cash, 35 million shares of common stock of Outbrain, and 105 million of convertible preferred equity.The combination will create one of the largest open internet advertising platforms, differentiated by its ability to drive outcomes for awareness, consideration, and performance objectives — across CTV, web and mobile apps.The two companies will bring together ...