Pinterest Drives Social Commerce by Shortening the Path to Purchase
PINSPinterest(PINS) PYMNTS.com·2024-07-31 23:31

As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to drive sales.In its second quarter 2024 earnings results reported Tuesday (July 30), the company shared that revenue rose 21% year over year, reaching $854 million.“We’re driving further actionability across Pinterest by launching features that allow users to move further along in their shopping journeys and take action on what they see,” CEO Bill Read ...