PubMatic Unveils New Whitepaper: Addressability in the New Digital Landscape
PUBMPubMatic(PUBM) Newsfilter·2024-07-31 01:00

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising's supply chain of the future, has published a new whitepaper that addresses the profound shifts in the digital advertising ecosystem caused by new consumer privacy regulations and continued signal loss. The paper also addresses Google's recent decision to continue support for third-party cookies in Chrome, which puts the choice around addressable advertising in t ...