Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices
SCORcomScore(SCOR) Newsfilter·2024-07-30 20:00

RESTON, Va., July 30, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ:SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.   Starting in July, Comscore began delivering a holistic view of YouTube traffic across desktop, mobile, and connected TV (CTV). This new capability enhances Comscore's existing reporting for YouTube video traffic on desktop and mobile browsers, as well as ...