Pinterest Reportedly Turning to News Outlets to Sell Ads
PINSPinterest(PINS) PYMNTS.com·2024-07-30 02:07

Pinterest is reportedly seeking help from news outlets and other publishers in selling ads.The social media platform is testing a new program to sell ads on Pinterest pages using an ad auction system, according to a report Monday (July 29) by Seeking Alpha, which itself cited a paywalled story by The Information.From there, publishers would share ad revenue with Pinterest, said Jeremy Jankowski, the company’s publishing head for North America. According to the report, Pinterest aims to capitalize on the rel ...