Pinterest's Monetization Strategy Gains Traction: Analyst Predicts Solid Growth and Improved Ad Relevance
PINSPinterest(PINS) Benzinga·2024-07-30 00:25

RBC analyst Brad Erickson maintained an Outperform rating on Pinterest, Inc. PINS with a price target of $52.As per Erickson, Pinterest is a solid social media property, perfect for inspiration and discovery within a somewhat narrow set of topics and product categories. The changes the company is making, such as direct links and the Amazon.Com Inc AMZN 3p partnership, could drive ad relevance and conversion higher, hence advertiser ROAS despite higher ad load, per the analyst.Also Read: Pinterest Shares Cli ...