McDonald's executives admit diners think prices are too high, say they're working to create value
MCDMcDonald's(MCD) CNBC·2024-07-29 23:28

McDonald's executives acknowledged Monday that diners consider the company's prices too high as lower-income consumers balk after years of high inflation.During the company's second-quarter earnings call Monday, executives said that they are taking a "forensic approach" to evaluating prices and trying to create value. The company posted worse-than expected second-quarter earnings, as same-store sales declined across every division."We recognize that in several large markets, including the U.S., we have an o ...