DALLAS, July 26, 2024 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) has new flights available for booking today as the carrier continues responding to Customer demand and preferences with additional service around popular events in Southwest® destinations, as well as redeye operations for the first time. Flexibility for Football After expanding our college football and professional football playbooks, Southwest Airlines®—the Official Airline of the Southeastern Conference—is kicking off additional roun ...