Paris 2024: 5 Nimble Marketing Strategies to Engage Your Audiences during the Olympic Games
GETYGetty Images (GETY) GlobeNewswire News Room·2024-07-25 20:58

NEW YORK, July 25, 2024 (GLOBE NEWSWIRE) -- As the Paris 2024 Olympic Games approach, it’s not just the athletes who are gearing up for the big event; businesses around the world are also preparing to capture the attention of over a billion viewers. While sponsoring athletes or securing airtime on national stations is out of reach for most small businesses, digital marketing offers a nimble and cost-effective go-to-market approach. According to VisualGPS research from iStock, a leading e-commerce platform ...