The company's No. 1 ambition has met with very determined resistance from a clutch of advocacy organizations.For the most part, a new product or service rolled out by a big company is met with interest or excitement, not revulsion and resistance. This does not apply to the tobacco industry, however; anti-smoking sentiment remains strong, and many people feel that the last thing consumers need is another product in this category.So it was entirely expected that there would be some institutional-level pushbac ...