Price is just one factor to consider.The new bull market has passed by some businesses that are doing extremely well, and their shares haven't risen.For other businesses, macro conditions remain challenging, and this has been reflected in their stock prices.Ultimately, when it comes to determining what businesses you want to add to your portfolio, price should never be the sole factor you consider. You also need to make sure the company has a strong underlying business, a definable moat or competitive advan ...