Stagwell's (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology
STGWStagwell (STGW) Prnewswire·2024-07-12 19:35

NEW YORK, July 12, 2024 /PRNewswire/ -- The Harris Poll, a global public opinion and advisory firm, and part of Stagwell (NASDAQ: STGW) has acquired BERA, a leading predictive brand technology platform. The acquisition will integrate BERA's cutting-edge AI-powered brand insights and analytics platform into its Harris Quest suite, part of the Stagwell Marketing Cloud, further advancing the predictive capabilities of real-time market research and brand tracking.Revolutionizing Brand Value with Predictive Anal ...