It's a New Day: Vera Bradley Announces Brand Transformation as it Modernizes For Today's Customer
Vera Bradley(VRA) Newsfilter·2024-07-11 21:00
FORT WAYNE, Ind., July 11, 2024 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ:VRA) (the "Company") and its iconic American bag, luggage, and lifestyle brand, Vera Bradley, today unveiled a full transformation aimed at reinvigorating the business and restoring brand relevance – featuring a new logo, in-store renovations, an optimized website experience, and updated digital channel presence – as well as a new, elevated product line that celebrates customers' unique sense of style and encourages self-expressi ...