TELUS (TU) & Magnite Tie-Up to Boost Streaming TV Landscape
TELUS(TU) ZACKS·2024-07-10 22:11
TELUS Corporation (TU) recently joined forces with Magnite (MGNI) – a leading global sell-side advertising company. TELUS has adopted Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada, paving the path for a new era of digital advertising in the country's streaming TV business.Based in CA, the United States, Magnite (formerly known as the Rubicon Project Inc.) is a global provider of ad-tech solutions. The company's omnichannel advertising platform e ...