Fotoatelie Investment thesis For transparency, let me start with this statement - I own a certain stake in Coca-Cola (NYSE:KO), I don't see a reason to sell it, and I consider adding more. Some investors may be concerned that Coca-Cola's valuation multiples are significantly higher than those of some of its competitors. However, I believe that the business is fairly valued with no reason to drop in value, but there is still some room for potential multiple appreciation. Considering the: leadership position ...