SAN FRANCISCO, July 01, 2024 (GLOBE NEWSWIRE) -- Snap and Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, have announced new research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s passionate audience of over 800 million monthly active users, the analysis showed that Snapchat campaigns perform strongly by converting audiences into viewers after they were expos ...