Cross-industry Team Led by IPG Mediabrands, SeenThis and PubMatic Creates Climate Action Marketplace
IPGIPG(IPG) Newsfilter·2024-07-01 20:00

NEW YORK, July 01, 2024 (GLOBE NEWSWIRE) -- IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE:IPG) and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace (CAM), the industry's first green advertising marketplace. CAM leverages the adaptive streaming technology from SeenThis along with PubMatic's premier inventory and the technology prowess of IPG Mediabrands performance agency, KINESSO. IPG Mediabrands ha ...