IPG Further Unifies Data, Engineering, and Tech
IPG(IPG) Newsfilter·2024-06-28 00:00
New York, NY, June 27, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE:IPG) announced today that it has further unified its data, engineering, martech and adtech technology resources, as Jarrod Martin, current Global CEO of KINESSO, adds oversight of Acxiom, IPG's data, identity resolution, and marketing cloud services unit to his remit. The move fully aligns the teams responsible for the engineering behind IPG's integrated marketing engine, which is the company's single operating system that connects data ...