Key Takeaways Affirm Holdings shares soared in intraday trading Monday as Goldman Sachs initiated coverage with a "buy" rating on the stock, with a price target 41% above Friday's close. Goldman said the buy now, pay later (BNPL) firm is “the leading provider of modern credit solutions for consumers.” The analysts also praised Affirm's underwriting. Shares of Affirm Holdings (AFRM) jumped in intraday trading Monday as Goldman Sachs initiated coverage of the buy now, pay later (BNPL) loan service with a "buy ...