Although this business is a household name, its stock return has been disappointing.Investing in an index fund that tracks the S&P 500 has proven to be a wonderful endeavor historically. For example, in just the past decade, the Vanguard S&P 500 ETF has climbed at an annualized pace of 12.9%, which includes dividends.But some individual investors strive to outperform the broader index. To do this, it's critical to find companies that can put up strong investment returns. However, I think it's also important ...