Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
KRKroger(KR) PYMNTS.com·2024-06-20 23:27

With ongoing financial challenges affecting consumers very differently depending on their financial standing, Kroger is seeing its initiative to improve its private-label offerings prove key to getting more budget-strapped shoppers to keep spending. On a call with analysts Thursday (June 20) discussing the grocery giant's first quarter 2024 financial results, CEO Rodney McMullen laid out the differences the retailer is seeing in how various demographics are making purchases. "As we've seen over recent quart ...