Fox Corporation (FOXA) and global ad tech leader The Trade Desk (TTD) have announced an expanded partnership aimed at delivering cutting-edge advertising innovations and measurement capabilities to marketers. The deepened collaboration represents a significant industry development as the media and advertising ecosystems continue shifting toward data-driven and audience-based models. A central component is the integration of The Trade Desk's Unified ID 2.0 (UID2) identity solution and its OpenPath initiative ...