Charter Communications (CHTR) Expands Partnership With Magnite
Charter Communications(CHTR) ZACKS·2024-06-19 22:50
Charter Communications' (CHTR) division, Spectrum, has expanded its partnership with Magnite (MGNI) to enhance programmatic ad-buying across Spectrum Reach's extensive library of premium linear and streaming television inventory.This collaboration will extend the use of Magnite’s technology, allowing targeted ads to be delivered in an automated and privacy-focused manner to consumers using the Spectrum TV App, which is the country's highest-rated pay TV streaming app and the most-viewed streaming service in ...