SNAP's Latest Advancement in AI to Boost Daily Active Users
SNAPSnap(SNAP) ZACKS·2024-06-19 22:56

Snap Inc.’s (SNAP) latest advancements in generative artificial intelligence (AI) technology are poised to boost its daily active users (DAU) by offering more realistic and engaging special effects. By enhancing the capabilities of phone cameras to produce lifelike augmented reality (AR) effects, Snap aims to attract new users and keep current ones entertained. DAU at the end of the first quarter of 2024 was 422 million, up 10.2% year over year. Snap added 39 million DAU on a year-over-year basis. The Zacks ...