SiriusXM (SIRI) -owned advertising arm, SiriusXM Media, has announced the adoption of Unified ID 2.0 (UID2) as an identity solution for its programmatic audio advertising. This groundbreaking decision makes Pandora Media LLC, a subsidiary of SIRI, the first audio publisher to embrace UID2, offering advertisers a privacy-friendly solution for precision targeting, frequency management and measurement. The decline of traditional identifiers, such as third-party cookies, has created a data gap in the programmat ...