Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising
Charter Communications(CHTR) Newsfilter·2024-06-18 14:00
NEW YORK , June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world's largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach's extensive library of premium linear and streaming television inventory. With the agreement, Spectrum Reach will expand on the current use of Magnite's technology, which is focused on deli ...