Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing?
NFLXNetflix(NFLX) Investopedia·2024-06-18 04:32

Key Takeaways Netflix leads all streaming services by earning $70.44 per subscriber to its ad-supported tier, but that is expected to drop over the next two years. Hulu is second in streaming ad revenue. However, it has the most ad-supported subscribers. Amazon, Disney+, and Max are also looking to boost revenue from ad sales on streaming services. Netflix (NFLX), already the top U.S. streaming service by number of subscribers, is also making the most money per user from airing advertisements, although its ...