Exhibit 99 Investor Relations Contact: Media Contact: Jennifer Larson Dave DeCecco (617) 368-5152 (914) 261-6572 jennifer.larson@bostonbeer.com dave.dececco@bostonbeer.com BOSTON BEER REPORTS FIRST QUARTER FINANCIAL RESULTS BOSTON (April 25, 2024) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the first quarter ended March 30, 2024. Key results were: First Quarter 2024 Summary: • Depletions were flat and shipments increased 0.9% • Net revenue of $426.1 million increased 3 ...