Wayfair Goes Click-and-Mortar™ as Furniture Shoppers Seek Physical Touchpoints
WWayfair(W) pymnts.com·2024-05-25 02:44

Wayfair is going all-in on brick-and-mortar as furniture shoppers prove hesitant to fully embrace eCommerce.The home goods online marketplace announced Thursday (May 23) the opening of its first large-format physical location in Wilmette, Illinois, occupying two stories and 150,000 square feet.“We are committed to providing our customers with unparalleled shopping experiences, tailored to their preferences, whether they choose to shop online or in-store,” Liza Lefkowski, the company’s vice president of merc ...