Live Nation's (LYV) All-In Pricing Policy Augments Sales
LYVLive Nation Entertainment(LYV) Zacks Investment Research·2024-05-16 00:56

Live Nation Entertainment (LYV) has seen a notable uptick in completed sales since implementing its all-in pricing policy across its venues and festivals in the United States. The initiative, aimed at displaying total ticket costs upfront, has benefited fans by offering greater transparency. Also, it has resulted in increased revenues for artists. This success underscores the importance of transparent pricing in the ticketing industry, especially as policymakers consider reforms such as the TICKET Act. In t ...